Food Ingredients Asia (Fi Asia) is an annual international standard food and beverage raw material exhibition. This year, Indonesia will host the 2018 Fi Asia which will take place on October, 3rd – 5th , 2018 at JiExpo Kemayoran, Central Jakarta. t least 750 companies from 60 countries and more than 20,000 food and beverage industry professionals participated in this exhibition.KARA as one of the players in the food and beverage industry was also present at Fi Asia 2018 with the aim of providing education about the goodness of coconut and introducing quality coconut processed products. In addition, KARA through KARA Island also presents a variety of the latest innovative coconut products, such as Coconut Ice Cream, Coconut Cookies, Coconut Bread Loaf, Coconut Chewy, Almond Bar and 100% Indonesian Coconut Water.

Indonesia has enormous potential in coconut industry. Its potential could improve the nation’s economy if we optimal it. Until this day, there are 95 coconut-producing district in Indonesia and each area has more than 10,000 hectares, with the number of farmers more than 2 million people. That export was recorded at USD 510.14 million in 2010. And it increase twice to USD 1.21 billion in 2014. In 2014, Indonesia’s contribution reached 20.16 percent of the total world export value. Based on data from the Himpunan Industri Pengolahan Kelapa Indonesia (HIPKI), the total national demand for coconut in 2015 was 14.63 billion coconuts or worth USD 3.53 billion.

Source: www.tabloidsinartani.com , www.beritasatu.com 

Purchasing Department is not only at the forefront of purchasing coconuts, but also has the task of maintaining good relations with coconut farmers. That is one of the company's key successes. The main function of this department is in a purchasing role. They have a responsibility to find raw coconuts so that the production process can run smoothly. When purchasing activities take place, which is carried out by sales, there are various elements that are also involved, such as coconut farmers, civil society, until government. Many individuals are also involved in this activity.

General Chairman of Ketua Umum Himpunan Kerukunan Tani Indonesia (HKTI) Jenderal TNI (Pum) Moeldoko hopes that the government will strengthen the coconut farming sector. According to him, Indonesia has enormous potential in the coconut industry to boost the economy. It is recorded that there are 95 districts in Indonesia that produce coconuts with a coconut plantation area of more than 1 hectare (ha). Coconut farmers in Indonesia reach 2 million people with a composition of 93.93 percent being small farmers. Meanwhile, Indonesia has around 3.5 million ha of coconuts, but the total coconut production is still low.

Sumber:
https://www.medcom.id/ekonomi/mikro/4KZOo7EN-berpotensi-besar-saatnya-memperkuat-pertanian-kelapa

The rise of nata de coco hoax video is circulating in community, so GAPMMI initiated to hold an intense discussion to make it clear to the mass. This discussion with the media is in order to educate and increase public knowledge about the benefits of nata de coco for health. GAPMMI (Gabungan Pengusaha Makanan dan Minuman Seluruh Indonesia) held a discussion with several media entitled “Kindness of Nata de Coco : Clarification of Hoax Videos’. This media discussion is also a clarificarion od the Nata de Coco hoax video which is considered made of plastic.