
Photo 1: Juwadi, National Sales Manager of PT Kara Santan Pertama, receiving the TOP Brand Award 2025 for the Nata De Coco category.
At the beginning of 2025, KARA once again received the Top Brand award for the ready-to-use packaged coconut milk and nata de coco product categories. The award was presented directly by Handi Irawan, CEO of Frontier Research and Consultant, to representatives of PT Kara Santan Pertama (PT KSP) as the distributor and marketing company for Kara in Indonesia. Andiyanto (Sales and Marketing Director of PT KSP) and Juwadi (National Sales Manager of PT KSP) directly received the prestigious award at Ayana Resort Jimbaran, Bali, on February 19, 2025. For its assessment, Top Brand 100 refers to the Top Brand Index (TBI), which is the weighted average of three parameters, namely Mind Share, Market Share, and Commitment Share.
From the results of the Top Brand Award survey conducted, KARA once again ranked at the top with a Top Brand Index (TBI) reaching 84.9% for the ready-to-use coconut milk category. It is a great honor that consumer trust in KARA products seems timeless and always accompanies the journey of packaged coconut milk in Indonesia. With the Top Brand 100 predicate, KARA has succeeded in demonstrating its existence amid increasingly fierce competition for coconut processed products.

Photo 2: Top Brand Award 2025 Certificate for the Nata De Coco and Ready-to-Use Coconut Milk Categories.
"Thank you to all stakeholders, especially our loyal customers, for the trust that has been given to Kara. We are very proud to be the top choice for loyal consumers of the best domestic coconut processed products. This award is also dedicated to coconut farmers in Indonesia, who have provided the best coconuts for KARA," concluded Andiyanto.