In 2023, KARA Santan is chosen as a Champion in Indonesia Customer Experience Award (ICXA). It proved that KARA is consistent in maintaining its achievements. This virtual awarding and webinar is held by SWA Media and collaborated with Business Digest on Thursday, 23rd February 2023. Dwianto Arif as a Corporate Communication Manager at Sambu Group (Producer of KARA Santan) is came along to this awarding. “We present this award to our KARA’s loyal customer and Indonesia coconut farmer. Along with coconut farmers, KARA has been having an interdependency relationship to keep protect the coconut ecosystem in Indonesia. Thank you for all of the support, so KARA Santan is re-elected as the best,” as Dwianto Arif said .

Consistent in maintaining its achievements, Kara won Top Brand Award 2023. As the previous years, Kara won two categories at once for ready to use coconut cream and nata de coco. This award is accepted by Andreas Sudarto as a President Director of PT Kara Santan Pertama, and Martin Jimi as a Commercial Director on on 09th February, 2023.

Indragiri Hilir Regent, H.M Wardan along with the entourage had a chance to visit Sambu Group on 30th January, 2023. On that occasion, Sambu Group is conducting several activities to enliven month of K3, such us: firefighting simulation, chemical handling, P3K simulation, volley ball competition, etc. And the peak of the event will be held on 12th February, 2023.

Sambu Group through PT Riau Sakti United Plantations divisi Industri conducting the commemoration of the National K3 (Occupational Safety and Health) month in 2023. Various activities were held to enliven the Commemorate of K3 month that started from 28^th December – 12^th February 2023. Some of the activities include firefighting training simulating, chemicals handling, P3K simulation, emergency response simulation, riots, volleyball & gymnastics competitions, and also wellness walks and door prize draws at the end of these events.

 55^th Sambu Group Anniversary is held in a hybrid. The celebration was held on Monday, 5^th December 2022 at Holiday Inn Kemayoran, Jakarta, and broadcast via zoom meeting and also YouTube. This year all Sambu Group employees at each business location could be gathering with the invited guest instead. Happy 55^th Anniversary Sambu Group!