KARA attended one of the international events, the 17^th Food & Hotel Indonesia (FHI) 2023. This event was held at Jakarta International Expo and starts from 25^th – 28^th July 2023. In KARA’s booth, we displayed various of our best coconut products. We also did many activities such as live quizzes, selling activities, cooking demos, and also talk shows. It was very interesting because our talk show was collaborated with two well-known hotels, which is Holiday Inn Kemayoran and Batiqa Hotel Karawang & Jababeka.

Sandiaga Salahuddin Uno, The Minister of Tourism and Creative Economy of the Republic of Indonesia also supports Sambu Group and Kara through speech in video form. “Congratulations to Sambu Group, especially the KARA brand. Yes! KARA is one of the best products that have been Top of Mind among coconut product producers in Indonesia. Hopefully, Sambu Group will consistently to giving more inspiration to the public within its processed coconut production,” said Sandiaga S Uno.

Sambu Group consistently delivers sacrificial animals to the community around the company’s operational locations. Within Yayasan Bahtera DwipaAbadi (YBDA), Sambu Group distributes cattle for sacrificial in three locations which cover Kecamatan Pulau Burung, Kecamatan Kateman, and Kecamatan Tanah Merah. This event starts on Friday, 23^rd July 2023.

Sambu Group delivers 3 cows for the community in Kecamatan Pulau Burung, 1 cow and 3 goats for Kecamatan Kateman, and 7 goats for Kecamatan Tanah Merah. “The moment of distributing sacrificial animals always gets a positive response. We are grateful to the Sambu Group, for adding happiness in this blessing Eid al-Adha,” explained Antoni as camat Tanah Merah.

PWI Riau gave an award to Sambu Group at a peak night of Hari Pers Nasional (HPN) Provinsi Riau on May, 27^th 2023 in Alun-Alun Kota Tembilahan, Indragiri Hilir, Riau. A. Ginting as a representative of Sambu Group said “Thank you PWI for the given award, Within this award, we will continue our commitment to being an informative company. Along with pers, we will contribute to giving beneficial news for the coconut ecosystem.”

Kara had involved in BaliSpirit Festival that was held on 4^th – 7^th May 2023, located in Yoga Barn, Ubud, Bali. Nowadays, wellness tourism is very well known and is one of the reliable tours at the end of covid pandemic. Thus, BaliSpirit Festival is one of the great examples of wellness tourism, that is not only known in Indonesia but also worldwide.

During the BaliSpirit Festival occurred, KARA presented itself through its product, especially Kara coco. The natural ingredient (the pure coconut water) contain in this product is in line with a sustainable healthy message in BaliSpirit Festival 2023. Besides selling Kara coco, Kara is also actively involved by opening booths in The Groove Main Stage area. In that booth, we show our several products (various of Indonesia's best coconut products) as a display.

More than 16,000 cans of biscuits were distributed to the community this year. Same as the previous year, we gave biscuits to 4 area locations such us Kecamatan Kateman, Kecamatan Pulau Burung, Kecamatan Tanah Merah, and also Penjaringan, Jakarta Utara. This distribution started on 10^th April 2023 in Kecamatan Tanah Merah and Pulau Burung. On 11^th April 2023, Sambu Group delivered Eid biscuits to Penjaringan’s people through PT Pulau Sambu (Jakarta). In a separate location, these biscuits were distributed on 11^th April 2023 around PT Pulau Sambu (Guntung)’s environment.