Monday, 5^th December 2022, Sambu Group is turning 55 years old. A fairly mature age as a pioneer of the integrated coconut industry in Indonesia. It has been a long journey since 1967. As the slogan of the Republic of Indonesia, Bhineka Tunggal Ika: Unity in diversity, this has become one of the Sambu Group principles thus we can survive and develop until nowadays. The differences and plurality turn into the wealth and strength of Sambu Group in this integrated coconut industry.

Sambu Group's existence is supported by all of the stakeholders in this coconut ecosystem, including the coconut farmer. Coconut farmer has become one of the important subjects who have an interdependent relationship with the company. On 5^th December 2022, Sambu Group also gave appreciation by holding a door prize draw for coconut farmers. 55 prizes were drawn, such as 33 flashlights, 5 electric irons, 5 magic coms, 5 gas stoves, 5 fans, 1 rowing bicycle, and 1 Honda Supra X 125 motorcycle as the Grand Prize. And the grand prize goes to Mrs. Rinda B, a female coconut farmer from Belantaraya Village, Gaung District, Indragiri Hilir. “It was a surprise and I didn’t expect it. Thank you so much Sambu Group,” said Rinda. That grand prize was carried out on Monday 19^th December 2022 at Rinda’s house.

KARA wins an award from Indonesia Best Brand 2022. This award is an appreciation for brands that excel and are able to maintain their position in market competition. KARA Indonesia won the award for the coconut milk product category. The award was given on Wednesday, 30^th November 2022 at the Shangri-La Hotel, Jakarta. Initiated by SWA and in collaboration with MARS Digital, this event is held in a hybrid.

Sambu Group through PT Pulau Sambu has won the prestigious Indonesia Living Legend Companies 2022 Award. Welcoming its 55^th Year, Sambu Group is increasingly proving its work by receiving this prestigious award. The award initiated y SWA Media Group virtually.

The world is currently facing an economic crisis. While the economic crisis due the Covid-19 has not ended yet, now we are faced with a food and energy crisis due to the war between Russia and Ukraine. There are no signs yet that the world economy is improving, so the crisis mentioned above has had a direct impact on the coconut industry in Indonesia and also in the world. In response to this, Sambu Group Management issued a Notification Letter signed by factory leadership and public relations on 26^th September 2022.

In the Notification Letter Number: 005/SG/22/A2.2/DA/GM-HS, it is stated that there has been a buildup of coconut derivative products (processed goods) in the company’s warehouse due to declining demand/sales in both the domestic market and the global market. So, our factory requires to adjusting the speed of the production process. By adjusting the production speed, it is necessary to also adjust the amount of absorption based on demand for all raw materials, including coconut.