PT Pulau Sambu in Kuala Enok has once again demonstrated its commitment to supporting social and religious development within the community. Through its Corporate Social Responsibility (CSR) program, the company has distributed funding assistance for the construction of the YPI 2 Tanah Merah Madrasah Ibtidaiyyah building and the Al-Amin Mushallah located in Kampung Agas, Kuala Enok, Indragiri Hilir Regency. The distribution of this aid was carried out in parallel starting on March 7, 2026. This program is part of the ongoing CSR initiatives of PT Pulau Sambu in Kuala Enok, which consistently seeks to address community needs, particularly in the fields of education and religion.

Read more: PT Pulau Sambu in Kuala Enok Supports Community Facilities with Madrasah and Musholla Funding

The Pulau Burung Sector Police (Polsek), together with the District Leadership Coordination Forum (Forkopimcam) of Pulau Burung, carried out the Quarter I Maize Planting activity in the Pulau Burung District, Indragiri Hilir Regency, Riau Province. This initiative is a form of concrete support for the Asta Cita Program of the President of the Republic of Indonesia, specifically regarding the strengthening of national food security and the improvement of community welfare.

Read more: Pulau Burung Police and PT RSUP Partner to Optimize Productive Land Through Cross-Sector Synergy

The leading coconut derivative brand, KARA, has once again proven its market dominance by securing two prestigious trophies at the 2026 Top Brand Awards. The grand awarding ceremony took place at the InterContinental Jimbaran, Bali, on Thursday (Feb 5, 2026). During the event, KARA earned the Top Brand 100 2026 title for the Ready-to-Use Coconut Milk category with a highly dominant Top Brand Index (TBI) of 86.80%. Additionally, KARA Nata de Coco successfully retained its Top Brand 2026 title, further cementing consumer trust in its product quality.

The award for the coconut milk category was received directly by the Head of General Trade of PT Kara Santan Pertama, Juwadi, from the CEO of Frontier, Handi Irawan D. Meanwhile, the award for the Nata de Coco category was accepted by the Head of Modern Trade of PT Kara Santan Pertama, Sorta Simanjuntak. Andiyanto Lie, Sales and Marketing Director of PT Kara Santan Pertama, stated that this achievement validates the company's consistency in maintaining quality amidst a dynamic market."This award serves as a strengthening market legitimacy for KARA. We view it as a validation of our consistency in maintaining quality, expanding distribution, and presenting innovations that are relevant to Indonesian consumers," said Andiyanto.

Andiyanto further explained that this success aligns with the #KARAborasi Lintas Generasi (Cross-Generational Collaboration) campaign. Through this spirit, KARA aims to engage Gen Z, Millennials, and MSME players to continue preserving coconut-based culinary heritage. "For years, KARA has been a loyal companion in the kitchens of Indonesian mothers. Now, we invite the current generation to carry on the relay of a flavor heritage built on love and togetherness," he added.

KARA is part of the Sambu Group, a pioneer in the coconut industry founded in 1967 by Tay Juhana. With its production base in Indragiri Hilir, Riau Province, the company is deeply committed to empowering local farmers. Notably, 90% of KARA’s coconut raw materials are sourced from Indonesian farmers, meaning every product purchased contributes directly to the socio-economic welfare of the communities surrounding the industry.

Sambu Group, a Domestic Investment (PMDN) company, through its business unit PT Riau Sakti United Plantations (RSUP), remains committed to and concerned with the socio-religious life of the surrounding community. To welcome and celebrate the holy month of Ramadan 1447 H, PT RSUP, in collaboration with the Islamic Association of University Students (HMI) and the Pulau Burung District Scout Movement, is organizing a bazaar titled "Spreading Happiness with the Ramadan Blessing Takjil Market." The event runs from February 18 to March 21, 2026, coinciding with the beginning of the fast through to the end of Ramadan.

The Ramadan bazaar is held in the parking area of PT RSUP and is open to the general public. This initiative is expected to serve as a platform for togetherness, local economic empowerment, and strengthening the relationship between the company, youth organizations, and the local community. A core value of this bazaar is the commitment to providing maximum opportunities for small business owners and the community without charging any participation fees. PT RSUP does not collect any fees from bazaar participants. Any requirements, such as tent rentals or other equipment, are self-funded and based on the collective initiative of the participants.

Read more: Sambu Group Through PT RSUP Hosts "Ramadan Blessing Takjil Market" to Empower Local Community

KARA has once again solidified its position as Indonesia’s most trusted coconut milk brand by winning 1st Place in the Coconut Cream category at the Indonesia Customer Experience Award (ICXE) 2025, earning a "Very Good" rating. Additionally, SunKara secured the second-place position in the same category, also with a "Very Good" rating. The awards were presented during the awarding night held on January 27, 2026, at the Shangri-La Hotel, Jakarta, by Kemal E. Gani, Group Chief Editor of SWA Media.

The ICXE 2025 Award serves as recognition for KARA’s success in delivering relevant, consistent, and valuable customer experiences amidst shifting consumer behavior across generations. The event evaluates brand performance based on direct customer perceptions and their daily experiences with the products.

Dwianto Arif Wibowo, Corporate Communication Manager of Sambu Group, stated that this achievement is the result of the company’s long-term strategy of placing the consumer at the heart of brand innovation.

"The ICXE Award 2025 validates that our efforts in building a sustainable customer experience are on the right track. KARA and SunKARA focus not only on product quality but also on how the brand remains present and relevant in the lives of consumers from generation to generation," said Dwianto Arif.

Furthermore, Dwianto Arif emphasized that this award is closely linked to the "KARAborasi Lintas Generasi" (KARAboration Across Generations) campaign.

• Bridging Values: The campaign seeks to connect traditional values with modern innovation.
• Universal Appeal: KARA has been a staple in family recipes for decades while remaining a favorite for younger generations experimenting with both traditional and modern culinary creations.
• Proven Impact: The award proves that this approach is genuinely felt and appreciated by customers.

The award is based on a comprehensive national survey conducted across six major cities: Medan, Jakarta, Bandung, Semarang, Surabaya, and Makassar. Through the "KARAborasi Lintas Generasi" campaign, KARA Indonesia continues to strengthen its position as a coconut milk brand that excels not only in quality but also in creating meaningful experiences. This achievement marks a significant milestone in KARA’s journey to grow alongside customers across generations, tastes, and time.