PWI Riau gave an award to Sambu Group at a peak night of Hari Pers Nasional (HPN) Provinsi Riau on May, 27^th 2023 in Alun-Alun Kota Tembilahan, Indragiri Hilir, Riau. A. Ginting as a representative of Sambu Group said “Thank you PWI for the given award, Within this award, we will continue our commitment to being an informative company. Along with pers, we will contribute to giving beneficial news for the coconut ecosystem.”

Kara had involved in BaliSpirit Festival that was held on 4^th – 7^th May 2023, located in Yoga Barn, Ubud, Bali. Nowadays, wellness tourism is very well known and is one of the reliable tours at the end of covid pandemic. Thus, BaliSpirit Festival is one of the great examples of wellness tourism, that is not only known in Indonesia but also worldwide.

During the BaliSpirit Festival occurred, KARA presented itself through its product, especially Kara coco. The natural ingredient (the pure coconut water) contain in this product is in line with a sustainable healthy message in BaliSpirit Festival 2023. Besides selling Kara coco, Kara is also actively involved by opening booths in The Groove Main Stage area. In that booth, we show our several products (various of Indonesia's best coconut products) as a display.

More than 16,000 cans of biscuits were distributed to the community this year. Same as the previous year, we gave biscuits to 4 area locations such us Kecamatan Kateman, Kecamatan Pulau Burung, Kecamatan Tanah Merah, and also Penjaringan, Jakarta Utara. This distribution started on 10^th April 2023 in Kecamatan Tanah Merah and Pulau Burung. On 11^th April 2023, Sambu Group delivered Eid biscuits to Penjaringan’s people through PT Pulau Sambu (Jakarta). In a separate location, these biscuits were distributed on 11^th April 2023 around PT Pulau Sambu (Guntung)’s environment.

In 2023, KARA Santan is chosen as a Champion in Indonesia Customer Experience Award (ICXA). It proved that KARA is consistent in maintaining its achievements. This virtual awarding and webinar is held by SWA Media and collaborated with Business Digest on Thursday, 23rd February 2023. Dwianto Arif as a Corporate Communication Manager at Sambu Group (Producer of KARA Santan) is came along to this awarding. “We present this award to our KARA’s loyal customer and Indonesia coconut farmer. Along with coconut farmers, KARA has been having an interdependency relationship to keep protect the coconut ecosystem in Indonesia. Thank you for all of the support, so KARA Santan is re-elected as the best,” as Dwianto Arif said .

Consistent in maintaining its achievements, Kara won Top Brand Award 2023. As the previous years, Kara won two categories at once for ready to use coconut cream and nata de coco. This award is accepted by Andreas Sudarto as a President Director of PT Kara Santan Pertama, and Martin Jimi as a Commercial Director on on 09th February, 2023.