KARA rebrought the spirit of “Coconut Goodness” to the international stage through its participation in the BaliSpirit Festival 2026. Now in its 17th year, the festival—initiated by the Krysta Guna Foundation—attracts thousands of participants from around the globe to celebrate mental and physical well-being amidst Bali’s unique spiritual atmosphere. Located at Puri Padi Ubud, the festival took place from April 15–20, 2026.
Since its inception in 2008, the BaliSpirit Festival has evolved into one of Southeast Asia’s leading wellness events. By blending yoga, dance, and music, the festival serves as more than just a space for physical activity; it is a spiritual journey rooted in the philosophy of Tri Hita Karana—the harmony between humans, fellow beings, and nature. Through this concept, the festival encourages sustainable personal transformation and positive contributions to the global community.
Dimas Yogi Fawzi, Media Sponsorship Manager of BaliSpirit Festival, stated that the event is not only a celebration of a healthy lifestyle but also serves as a showcase for Bali’s wellness tourism to the international world.
“BaliSpirit Festival serves as a collaborative space for various global wellness elements while strengthening Bali’s position as a premier destination for health and fitness tourism. We want to demonstrate that Bali possesses a wealth of culture and spirituality capable of providing transformational experiences for the world,” Dimas explained.
Present as a hydration partner aligned with the spirit of healthy and sustainable living, KARA highlighted the excellence of Kara Coco. As pure coconut water, Kara Coco is the natural choice for yogis and wellness enthusiasts to help restore energy after intense activity sessions. This presence aligns perfectly with the festival’s values of promoting a clean, natural, and sustainable lifestyle.
Dwianto Arif, Corporate Communication Manager of Sambu Group, noted that KARA’s participation is a concrete manifestation of the company’s commitment to supporting public health.
“We are not only sharing the goodness of coconut through Kara Coco but also interacting directly with visitors at our booth in The Groove Main Stage area. There, visitors can enjoy various premium coconut-based products and participate in engaging activations, such as the Wheels of Fortune,” said Dwianto Arif.
Beyond providing natural hydration, KARA’s involvement in the BaliSpirit Festival 2026 is part of an effort to strengthen Indonesia’s wellness tourism ecosystem in the eyes of the world. Through this collaboration, KARA hopes to contribute to increasing global awareness regarding the importance of balance between physical, mental, and spiritual health.
“As an authentic Indonesian product born from the archipelago's natural wealth, KARA believes that wellness is not just a trend, but a sustainable lifestyle that can inspire the world. Through ‘Coconut Goodness,’ KARA is committed to continuing its support for Indonesia’s wellness tourism journey so that it becomes increasingly recognized, appreciated, and a source of pride on the international stage,” Dwianto Arif concluded.