The 58th anniversary of SAMBU Group was a moment of appreciation for the coconut farmers in Indragiri Hilir. SAMBU Group's success cannot be separated from the good collaboration with various parties, especially the farmers who consistently distribute the best coconuts in Indragiri Hilir. The interdependent relationship between the coconut farmers and the Company certainly needs to be continuously preserved for the sustainability of the coconut ecosystem in Indragiri Hilir, and also in Indonesia.
One form of appreciation provided by the Company to the coconut farmers is the routine distribution of various door prizes that can be used for activities on the coconut plantations and in daily life. This activity is carried out every year as part of the celebration and sharing of happiness for the SAMBU Group Anniversary.
"The Coconut Farmer Appreciation in the form of a Doorprize Drawing was held on November 24, 2025, and was intended for more than 7,000 affiliated coconut farmers of SAMBU Group. This activity, besides being a form of appreciation for the coconut farmers' contribution, also serves as a means to strengthen the relationship between the company and the farmers and foster a spirit of collaboration," explained Dwianto Arif Wibowo, Corporate Communication Manager, SAMBU Group.
In line with the theme "Preserving Heritage, Unifying Values, Nurturing the Future," this appreciation is not only about sharing happiness, but also a means of reaffirming the commitment to preserving the heritage, unifying values, and nurturing the future of Indonesia's coconut ecosystem.
This year, a total of 100 units of prizes were drawn simultaneously. As in the previous year, the main prize this year was a Revo Fit motorcycle.
"We thank SAMBU Group for the attention given to the coconut farmers. Including the routine activity of giving useful door prize appreciation," said Muhamad Amin from Pancang Sungai Perak, who won 1 unit of the Revo Fit Motorcycle.
"Like preserving a heritage, we greatly value the hard work and contribution of the farmers who have been the backbone of the coconut supply chain for decades. Thank you to the coconut farmers who have been with the Company. And by continuing to unify values, let us together nurture the future!" Dwianto Arif concluded.