Just like in previous years, KARA, an authentic Indonesian coconut product brand, is participating in the Salon International de L’alimentation (SIAL Interfood) 2025. Together with Krista Exhibition, SIAL Interfood 2025 presents the best players in the food and beverage industry. The event is being held at the Jakarta International Expo (JIExpo) Kemayoran, Central Jakarta, from November 12–15, 2025.
KARA's participation in this event certainly adds to the vibrancy of the archipelago's culinary richness. "In this event, KARA is not only showcasing its best coconut-based products but also presenting several activities. Over the four days of the event, we are also holding multiple cooking demos featuring chefs from renowned hotels in Jakarta," said Dwianto Arif, Corporate Communication Manager of SAMBU Group, the producer of KARA.
"For the live cooking activities, on the first day, we collaborated with The 101 Jakarta Sedayu Darmawangsa. On the second day, we will invite Chef Karel Alexander. On the third day, the team from Sunlake Waterfront Resorts & Convention will take over, and on the final day, the live cooking activity will be led by Manhattan Hotel Jakarta," Dwianto Arif continued.
The presence of KARA at SIAL 2025 reaffirms SAMBU Group's commitment to advancing the coconut industry in Indonesia, while simultaneously introducing the richness of Indonesian flavors to the global stage. Coconut is not merely a commodity; it is a vital part of our culinary identity and culture.
It is more than just business; it is a form of support for Indonesia through "flavor diplomacy" (gastro-diplomacy), bringing Indonesia's natural wealth to the attention of the global community. This includes participation in the prestigious SIAL Interfood, which is an international-standard exhibition.
SIAL Interfood is an annual food and beverage industry exhibition held in various countries, including Indonesia. As a Business to Business (B2B) platform, this exhibition is highly beneficial for KARA to promote products, conduct business, and find solutions for business needs.
The Ministry of Tourism (Kemenpar) also appreciates and fully supports the organization of SIAL Interfood 2025 as a strategic event that strengthens innovation, collaboration, and business opportunities in the food, beverage, hotel, restaurant, café, and catering services sectors in Indonesia.
Key Highlights for 2025:
- Target: Over 1,500 participants from 26 countries.
- Edition: The 26th SIAL Interfood.
- Goal: To serve as an ideal platform for food and beverage industry players to support marketing and boost business growth.
"KARA's spirit in supporting the 26th Salon International de L’Alimentation (SIAL Interfood) serves as a venue to introduce the goodness of our select coconut products to a wider market. At the same time, it fosters the relationships already well-established with stakeholders, especially our loyal customers. We hope KARA's participation can contribute to culinary richness, both within the national and international scope," concluded Dwianto Arif.