KARA's commitment to delivering quality coconut-derived products has once again received national recognition. At the Indonesia Original Brands Award 2025 (IOB Award 2025), organized by SWA Magazine and Business Digest, KARA successfully secured the 1st Winner award in three categories: Coconut Cream, Coconut Cooking Oil, and Coconut Water.
The awards ceremony, held at the Shangri-La Hotel, Jakarta, on July 10, 2025, served as an appreciation for authentic Indonesian brands that are deemed consistent in maintaining quality, innovation, and consumer trust through in-depth research.
In this event, KARA and Sun KARA achieved an Excellent predicate in the Coconut Cream category, while KARA Coconut Cooking Oil and KARA Coconut Water also earned top rankings in their respective categories. This achievement reaffirms KARA's position as a market leader for practical, hygienic, and naturally beneficial coconut-derived products, making it the choice for Indonesian families time and again.
"This award is concrete proof of Indonesian consumers' trust in KARA. It motivates us to continue delivering quality coconut-derived products and supporting the healthy lifestyle of the Indonesian people," said Dwianto Arif, Corporate Communication Manager.
The IOB Award 2025 evaluates brands through a survey of 5,000 respondents in several major Indonesian cities (Medan, Jabodetabek, Bandung, Semarang, Surabaya, and Makassar) and in-depth research with indicators such as Brand Awareness, Loyalty, Reputation, and Competitiveness. This reflects how KARA has been able to maintain consistency and innovation amidst increasingly dynamic market competition.
KARA is produced by Sambu Group, a Domestic Investment Company (PMDN) located in Indragiri Hilir, Riau. KARA maximizes the potential of coconuts into ready-to-use products that align with market needs. Through its range of products, such as ready-to-use coconut milk, healthier coconut cooking oil, coconut water, and various other practical processed variants, KARA ensures that Indonesian people can enjoy the natural goodness of coconuts every day in an easy and hygienic way.
Coconuts are a fruit rich in natural benefits, supporting various Indonesian cuisines, healthy family lifestyles, and contemporary food and beverage trends. Through modern production processes and strict quality control, KARA is committed to maintaining the purity, freshness, and quality of every coconut-derived product until it reaches consumers.
"We are grateful to Indonesian coconut farmers. Thanks to the best coconuts planted and supplied by farmers, KARA consistently processes the best products. We also extend our gratitude to loyal KARA customers. Their trust and support are our motivation to continue innovating, so KARA always remains the choice for Indonesian families," concluded Dwianto Arif.
Going forward, KARA will continue to strengthen its market reach, introduce innovative product variants, and maintain the best quality standards. With this commitment, KARA is optimistic that it can accompany Indonesian families in enjoying the goodness of coconuts in a practical, healthy, and reliably pure way.