JAKARTA, June 20, 2025 – KARA, Indonesia's proud coconut-derivative product brand, manufactured by Sambu Group, is participating in the Jakarta Fair PRJ (Pekan Raya Jakarta) 2025. The annual event, held to commemorate Jakarta's Anniversary, runs from June 19 to July 13, 2025, at JIExpo Kemayoran, Jakarta. This participation marks an important step for KARA to connect more closely with the wider community.
KARA is renowned as a pioneer of coconut-derivative products in Indonesia. Through its diverse range of products like coconut milk, nata de coco, coconut cooking oil, coconut water, and other processed products catering to industrial and household needs, KARA continuously delivers innovation from the purity of coconuts for the daily lives of Indonesian society.
"We are very enthusiastic to be part of an event that is always anticipated by the people of Jakarta every year. This is also an extraordinary opportunity for KARA to interact directly with loyal customers and reach new consumers," stated Andiyanto, Sales and Marketing Director of PT Kara Santan Pertama, KARA's distributor in Indonesia. "We are not just bringing products; we are also bringing the spirit of collaboration and the purity of coconut that has been the foundation of our industry ecosystem."
KARA's presence at Jakarta Fair 2025 is part of its ongoing efforts to strengthen brand awareness about the importance of supporting the coconut-derivative product industry sector. Through the integrated upstream-to-downstream system developed by Sambu Group, KARA actively promotes the improvement of coconut farmers' welfare and the preservation of Indonesia's coconut ecosystem.
Adopting the theme "KARA Happiness Townsquare", KARA's booth, located at Hall A Outdoor, Booth No. 32, is designed as a warm and engaging interactive space. The booth offers a modern interpretation of a family communal area in Indonesia, with a touch of art deco design and distinct tropical coconut nuances. The area also features a thematic photobooth, a mini-restaurant style second floor, and various educational and informative exploration spots about the benefits of coconut and innovations in its derivative products.
KARA invites visitors to experience the delightful world of culinary creations made with coconut-derivative products and enjoy various other exciting activities. All activities are curated to highlight that KARA is an inseparable part of Indonesian families' daily lives.
"We believe that coconut is not just a resource; it is culture, heritage, and opportunity. Through coconut-derivative products, KARA aims to continue bridging the goodness of nature with modern lifestyle needs," concluded Andiyanto.
KARA invites all visitors to Jakarta Fair 2025 to stop by the "KARA Happiness Townsquare" booth – an interactive space where taste, stories, and traditions blend in harmony, bringing the warmth of globally recognized coconut-derivative products.