Sambu Group's existence is supported by all of the stakeholders in this coconut ecosystem, including the coconut farmer. Coconut farmer has become one of the important subjects who have an interdependent relationship with the company. On 5th December 2022, Sambu Group also gave appreciation by holding a door prize draw for coconut farmers. 55 prizes were drawn, such as 33 flashlights, 5 electric irons, 5 magic coms, 5 gas stoves, 5 fans, 1 rowing bicycle, and 1 Honda Supra X 125 motorcycle as the Grand Prize. And the grand prize goes to Mrs. Rinda B, a female coconut farmer from Belantaraya Village, Gaung District, Indragiri Hilir. “It was a surprise and I didn’t expect it. Thank you so much Sambu Group,” said Rinda. That grand prize was carried out on Monday 19th December 2022 at Rinda’s house.