The rise of nata de coco hoax video is circulating in community, so GAPMMI initiated to hold an intense discussion to make it clear to the mass. This discussion with the media is in order to educate and increase public knowledge about the benefits of nata de coco for health. GAPMMI (Gabungan Pengusaha Makanan dan Minuman Seluruh Indonesia) held a discussion with several media entitled “Kindness of Nata de Coco : Clarification of Hoax Videos’. This media discussion is also a clarificarion od the Nata de Coco hoax video which is considered made of plastic.